The Original Digital Fly Fishing and Fly Tying magazine!

History

History of The Western Flyfisher . . .

When first launched in the spring of 2000, The Western Flyfisher was at the leading edge of a paradigm shift in the world of publishing. It was delivered electronically. It came with multi-media capability, including audio and video. It used the brilliance of the screen to illuminate its pages, but it remained a magazine at core. It used traditional 'pages'. It used magazine layouts and design. It's publishers ran magazine stories and build ad space in the traditional way.

Within this familiar framework, The Western Flyfisher added depth, clarity and a new perspective to its content via its interactive, multi-media capability. Anglers saw flies tied, streams fished, stillwaters probed, casts delivered. Links provided access to web sites for more detailed fishing and destination information. Advertising was interactive and educational. All this while providing a high quality fly fishing magazine with a trademark look and consistent editorial excellence.

Published by Interactive Broadcasting Corporation and led by editor and best selling author Karl Bruhn, The Western Flyfisher brought you leading edge fly fishing coverage of the West, including: Alaska, Alberta, British Columbia, California, Idaho, Montana, Oregon, Washington and Yukon. It shared the secrets and first hand experiences of some of the most respected fly fishers in the west, set against a back drop of stunning original works of fly fishing art.

Between 2000 and 2001, the original publishing team created 5 stunning issues of The Western Flyfisher that secured a place in publishing history as the first professional magazine to be published and distributed entirely in digital format. Today, it remains among the finest magazines ever published. All five issues are still available here.

In 2001 the world became a different place - the high tech sector collapsed and investment funding for such innovative projects dried up. Acts of terrorism shocked us. Global travel ceased. The world withdrew, And we held our breath. New businesses like Western Flyfisher were devastated. The magazine was forced to suspend publishing.

The decision was made to leave the website operating and the back issues available for download. It was a good decision. Anglers kept visiting the site in increasing numbers. Incredibly, the subscriber list has tripled since the magazine suspended publishing.

On November 04, 2005 Interactive Broadcasting Corporation announced that an agreement had been signed with Gone Fishin' Enterprises that saw the magazine join Gone Fishin's family of angling sites. WFF is a sister publication to The Global Angler Magazine (www.globalangler.com) and feature special purchasing offers on fishing and fly tying supplies from the company's e-commerce division www.old.flytiers.com.

The magazine that started the digital publishing revolution - the magazine whose readers refused to let it go away - is finally back! 

Subscribe to Western Flyfisher now and discover the digital flyfishing magazine with a history!




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